Three years ago, the idea was born to approach the market differently than many of the participants active in this utilisation market, namely as a discreet, reliable and strategic marketing partner and PROBLEM SOLVER!
The aim is not to get "the one, well-calculated package of goods" and to remarket it with the best margin, but to permanently take over and market any quantities of goods of ALL BRANDS and own brands, price ranges, product categories in the areas of fashion, sport, lifestyle, shoes, cosmetics, bedding and hardware in any quality (surplus new goods, B/C/D goods, returns from retailers, sample parts, stationary and online returns, individual parts, etc.).
The business model is therefore a marketing concept for the "discreet DISPOSAL" of surplus goods, (eCommerce and retail) returns, remnants, samples, individual parts, b/c/d goods, "corona/crisis problems", etc., which is very much geared towards strategic partnerships with retailers and industry. The business model is therefore a marketing concept for the "discreet DISPOSAL" of surplus goods, (eCommerce and retail) returns, remnants, samples, individual parts, b/c/d goods, "corona/crisis problems", etc., which is very much geared towards strategic partnerships with retailers and industry.
The aim of our service modules is - since the marketing of these goods is always sufficiently "painful" in economic terms - a lean structure and a process- and cost-optimised approach that means as little additional effort as possible on the seller's side in the marketing process. Consequently, this means that marketing to and via MASCHÖ corresponds to the principle of being a PROBLEM SOLVER and strategic marketing partner for the seller. In terms of specific examples, this can mean that we take over returned goods from retailers, franchise stores, foreign countries, etc. directly - without going through the logistics of the brands - or that we can also offer complete returns processing in eCommerce, or simply take over the rejected goods. Framework conditions can also be agreed with long-term contracts so that there is no need to tender and negotiate every time goods are rejected - all you need to do is give advance notice of the quantities provided at short notice. With our 30 years of market experience and a very broad network, we also have an understanding of the needs and sensitivities of brands and retailers who need to get rid of goods - for whatever reason - with regard to the target markets for a discreet discharge. This means that, as a reliable partner, we can promise which markets/countries the goods should/may not be marketed to - however, the usable target markets and forms of marketing are jointly determined in advance..
